Launch of Salute24: an integrated multimedia platform tailored to the health industry
The 24 ORE Group presents a major integrated multiplatform project tailored to the health industry to provide a single, authoritative and trustworthy source for all players and stakeholders in the field, through the quality and exclusive content branded Il Sole 24 Ore, in an integrated multimedia, high added-value platform designed and developed for businesses, institutions and professional categories and, at the same time, for the market and consumers.
The new platform features the pages of Il Sole 24 Ore ".salute", on newsstands every Tuesday, the broadcasts of Radio 24 hosted by Nicoletta Carbone dedicated to health and nutrition, plus their online insights, the specialist newscast from the Radiocor news agency addressed to public and private industry players, the vertical digital daily Sanità24, with current economic and regulatory news for health professionals.
Starting from Tuesday 8 October, the new offering will be complemented by the new Health channel of the Il Sole 24 Ore website - a multimedia channel packed with news and analysis, videos and podcasts - and, coming soon, major institutional events and conferences, such as the 5° Healthcare Summit of Il Sole 24 Ore scheduled on 5 November in Rome.
Health and healthcare topics will be dealt with and dissected on the entire platform featuring the 24 ORE Group's resources, through in-depth scientific, scenario, product and dissemination analysis, also from a regulatory and tax viewpoint, in order to meet the needs of a constantly-evolving industry, as proven also by the changed relationship between the pharma industry and users, who are now becoming aware of disintermediation channels.
Consumers are becoming more and more evolved and need credible and qualified information in order to choose and grasp the unique importance of sector professionals in treatment programmes. Rigorous, unbiased, in-depth, exclusive information with high added value.
The editorial offer of the 24 ORE Group fits in such a scenario, providing a narrative of this process of change, its major players and all the most significant developments.
An all-round, integrated multiplatform system put in place by the 24 ORE Group to service the health industry, which enables all the players in the field to reach out to interested targets, from professionals to consumers, through the authoritative and high added value content of all the editorial staffs of the 24 ORE Group.
For more information: