Debut tomorrow on newsstands of new insert "Casa24Plus"
Living, buying, decorating and investing in real estate. Then trends, the key players, real-estate and finance companies. These are the topics of “Casa24 Plus”, the new free weekly of Il Sole 24 ORE debuting tomorrow Thursday 23 June, out on newsstands together with the daily, with an issue packed with in-depth analysis and practical insights for individuals and professionals, addressing the over 31.2 million Italians who are either owners or tenants of homes in Italy, as well as people seeking a home or accommodation to spend the holidays and the weekend, and those who invest in real-estate finance.
Every Thursday the insert will dedicate a cover story to topical issues and to exclusive investigative reports. Each issue will present a page with focus on an Italian city, with a detailed chart of property quotes by neighbourhood.
Other features will include pages dedicated to the international market, with news, comparisons and columns. Generous space will also be given to second homes, holiday spots, and weekend getaway accommodations.
A section will explore issues related to furnishing, design and green construction.
Lastly, the "Turnkey" service pages will treat topics of interest to tenants and homeowners: mortgages, tax breaks for renovation, condominiums, incentives for the purchase of furniture and furnishing, and leases.
With a 32-page tabloid format, the new editorial feat of Il Sole 24 Ore absorbs the features of “Casa&Case”, the time-honoured Saturday publication on market news and residential trends, and of “Mondo Immobiliare”, the monthly for real-estate professionals.
“Mondo Immobiliare” will remain as a pull-out insert inside the new product, and aspires to becoming the premier weekly source for the trade, bringing key news on the real-estate and finance world, topped with an exclusive interview.
The print publication is part of an important multimedia project associated with the Casa24plus.it online channel: the channel will be expanded and enhanced with sections dedicated to condominiums and the real-estate industry. The topics treated in the print version will be covered and discussed online, with innovative multimedia services tailored to property stakeholders.
Casa24 Plus readers will be able to connect with the staff by sending their queries and letters by e-mail to casa24plus@ilsoIe24ore.com, sharing their own home-related experience and situations. On social networks, especially on Twitter and Facebook, interaction with readers will be seamless: surveys, opinions and discussions will be expounded and dissected on the print publication every week.