Reuters Institute Report, Il Sole 24 Ore Italy's most trusted daily newspaper for the eighth consecutive year
For the eighth consecutive year, Il Sole 24 Ore is Italy’s most trusted daily newspaper, as certified by the Digital News Report 2025 conducted in 48 countries by the Reuters Institute at Oxford University. Il Sole 24 Ore retains its top spot among daily newspapers and remains prominently ranked in the overall media landscape, coming in 2° after Ansa in a tie with Sky Tg 24.
Italy's leading business-financial newspaper achieves a 67% "brand trust rating”, significantly outperforming other major international newspapers in the U.S., with The New York Times at 47%, and in the U.K., with Financial Times at 57%, and in major European countries, particularly Germany, France and Spain, with the leading dailies below 50%.
Once again, the high-quality information of Il Sole 24 Ore has been recognized. Since 2018, when the Reuters Institute began measuring readers' trust in digital news publications, it has consistently ranked among the top three in the media world and has maintained the top position among daily newspapers. A quality that has also earned several major international awards A recent acknowledgement is the bronze medal at the Lovie Awards in the Podcast Documentary category for “Sex & Economy”, a compelling story intertwining personal experiences and economic dynamics linked to sex and work. In 2021, Il Sole 24 Ore had already received first prize for “Best Individual Editorial Experience” with “Cose che noi umani”, a visual chronicle of pandemic events produced by Lab24, the visual journalism section of Il Sole 24 Ore, praised for its immersive approach and narrative depth. These are joined by the Best Podcast of the Year award at the third edition of Il Pod – Italian Podcast Awards, won by “Comprami”, an eight-part investigation into the world of OnlyFans, exploring platforms, consent, digital work, and new forms of storytelling.
The report by the Reuters Institute at the University of Oxford also highlights a shift in user behavior: 81% access news via smartphones, while 26% share it through social media, messaging, or email - Facebook, Instagram, WhatsApp, and TikTok being among the most popular channels. On this front, Il Sole 24 Ore can rely on its undisputed leadership on LinkedIn, the professional community’s social media, as the only publishing group with over 1.4 million followers (May 2025).
Quality information that is also rewarded in the podcast listening charts on major platforms with "Start" and "Market Mover", the daily news podcasts brought by the editorial staff of Il Sole 24 Ore. Alongside the daily podcasts, the original series inspired by current affairs and news stories produced by Il Sole 24 Ore with 24Ore Podcast, the family brand that brings together content from Il Sole 24 Ore and Radio 24 - consistently achieve excellent results, ranking at the top of the charts during release weeks and confirming both the growing public interest and the authority and narrative skill of the newspaper's journalists in reporting facts with depth and precision. In first quarter 2025 in fact, the Il Sole 24 Ore podcasts recorded a monthly average of 963,000 plays, up +36.1% versus the same period of 2024 (source: Mapp Intelligence, Spreaker and Spotify).
The editorial staff of Il Sole 24 Ore upholds a daily commitment to deliver reliable, verified, competent, earnest, independent, and transparent information. This responsibility is even more critical in an era where fake news is prevalent and could potentially worsen with unethical applications of AI.